*Digital Influencers – Social Media and Advertising (BUS357)
PREREQUISITE: NONE | Offered: Fall or Spring | .5 credit Offers DMACC MKT 150, Principles of Advertising, 3 credits
Learn how to use social media and content marketing to generate interest in your product or service. Investigate the risks and rewards with digital marketing and learn how to create dynamic ads that make people want to buy! Students will develop and implement a social media and digital marketing plan and will learn how to use data analysis tools to assess its effectiveness. In addition to exploring social media tools and advertising principles, students will learn about using websites, blogs, search engine optimization (SEO), lead generation, and email to market their business.
